Open to new opportunities

👋 Hi, I'm

Rea

"Part strategist, part creative, entirely results-driven."

5+ years running integrated B2B digital marketing end-to-end: the strategy, the creative, the execution, and the data that tells me whether it actually worked.

Explore my approach →
Rea
5+
Years in B2B
marketing management
Full
funnel — paid, email, social,
search, display
AI
Integrated workflows
in daily production
3
Countries lived
and worked in
// In her own words

Get to know me
a little bit more

Tap a question below and hear directly from Rea

rea-chat — online
R
Hey! 👋 I'm Rea. Tap a question below and I'll give you a straight answer.
// Think Like a Marketer

What would you do?

Pick your move. Then see how I'd handle it.

Scenario 1 of 3
What's your move?
How I'd handle it
// Things I've made

Design & production

From strategy to final asset: a selection of work I've designed, built, and shipped across content, web, and paid campaigns.

Content work ā€” case studies, webinars
01 — Content

Content that educates,
converts, and builds trust

Good content earns attention. I create content that's rooted in audience insight and tied to a clear business objective, whether that's building pipeline, enabling sales, or earning trust over time.

  • Long-form content and case studies that drive organic reach and give sales something worth sending
  • Video scripts, product explainers, and social content matched to the right stage of the funnel
  • End-to-end webinar execution: from topic development and speaker prep to live hosting and post-event follow-up
📄 Content sample: case study 📄 Content sample: ebook 🎥 Video: Explainer videos ▶️ Video: Customer highlight
Landing pages and websites built from scratch
02 — Web

Pages that work as hard
as the campaigns behind them

A campaign is only as strong as its landing page. I design and build web experiences that are fast to launch, easy to test, and optimised to convert ā€” from full websites to single-purpose validation pages.

  • Built Preeto's website from the ground up: information architecture, copywriting, design, and full analytics tracking via GA4 and GTM
  • Rapid-launch landing pages for client validation sprints, each designed around a single hypothesis with clear signal metrics
  • Designed and manages Creations Hairshop's website: Handling content, performance, and ongoing updates
Online ads and paid campaigns across LinkedIn and Meta
03 — Paid

Ads built on hypotheses,
not guesswork

Every campaign starts with a clear hypothesis about who we're reaching and what message should land. Creative follows strategy, not the other way around.

  • End-to-end paid campaign ownership at Preeto: strategy, audience targeting, copy, and multi-format creative production across LinkedIn and Meta
  • Assumption-based ad creative for client market validation projects, designed to generate real signal before committing full budgets
  • A/B and multivariate testing across ad variants to identify the highest-performing message and format ā€” findings fed back into brand strategy
// What I bring

Skills & competencies

📣
Campaign management
End-to-end integrated campaign delivery across paid, email, social, search, display, and webinars: briefs, calendars, multi-channel orchestration, KPI tracking.
📊
Experimentation & analytics
A/B and multivariate testing, GA4, GTM, Hotjar, SEO/SEM, campaign performance reporting and optimisation.
🚀
Go-to-market strategy
Pretotyping and market validation across insurance, finance, FMCG, and health. Building mock brands to test product-market fit assumptions without brand bias.
✏️
Brand & content
Tone-of-voice governance, campaign narratives, value proposition testing across multi-format assets: ads, landing pages, emails, one-pagers, case studies, decks, video scripts.
🌐
Website management
I keep content updated, monitor performance through GA4 and Hotjar, and manage on-page SEO to make sure the site stays relevant, discoverable, and aligned with what the business needs right now.
🎨
Design & production
Adobe Creative Suite, Figma, Canva. Multi-format asset production — web, social, email, decks — built to convert and stay on-brand.
// About me

The full picture

I've spent the last several years at Preeto as a Digital Marketing & Campaign Manager, owning integrated B2B campaigns end-to-end — strategy, hands-on execution, audience targeting, channel mix, measurement, and optimisation.

A big part of my role is client-facing, where I build mock brands from scratch for client pretotyping projects, developing names, identities, and messaging independently of the client's existing brand so we can test product-market fit without bias.

One thing that sets me apart is how I pair structured planning with hands-on creative production — and increasingly, AI. I AI tools daily to accelerate content production and messaging testing, while keeping editorial judgment in the loop to protect brand consistency.

I studied International Sales & Marketing at University College of Northern Denmark, and before that, business management in Singapore. I'm naturally curious, love a good experiment, and always up for a challenge.

Based in
Aalborg, Denmark 🇩🇰
Previous role
Digital Marketing & Campaign Manager
Preeto ApS, Copenhagen
Languages
English (fluent) · Filipino (native)
MarTech stack
WordPress · ActiveCampaign · Mailerlite · Zapier · Pipedrive · Clay · ocean.io · GA4 · GTM · Search Console · Hotjar
Status
Open to new opportunities ✦
// Career timeline

The journey so far

SEP 2021 — JUL 2026
Digital Marketing Manager
Preeto ApS · Copenhagen, DK
Own end-to-end B2B campaign planning and execution across paid, social, email, search, display, webinars, and content. Build mock brands for client pretotyping. Run A/B and multivariate testing. Lead website management, sales enablement, and content strategy.
Campaign managementWebsite managementMarketing analyticsInnovation consulting
AUG — NOV 2020
Intern in Marketing & Business Development
Create it real A/S · Aalborg, DK
Planned and executed social, email, search, and display campaigns. Built blog content strategy and email automation flows. Conducted market research to identify new business opportunities.
Paid campaignsContent strategy
JAN 2019 — 2021
Marketing Student Assistant
Lyras A/S · Aalborg, DK
Planned and executed paid and organic campaigns across search, social, and email. Evaluated and optimised campaign performance to improve strategy and ROI.
Paid & organicPerformance optimisation
2017 — 2021
Bachelor's — International Sales & Marketing
University College of Northern Denmark · Aalborg, DK
Studied international sales and marketing with a focus on campaign strategy, consumer behaviour, and go-to-market planning.
Education
APR 2014 — MAR 2017
HR & Admin Assistant
Cortina Watch · Singapore
Managed recruitment, onboarding, and employee relations in an international luxury retail environment. Coordinated internal and marketing events.
HR & operationsEvent coordination
2011 — 2014
Diploma — Business Management
Nanyang Polytechnic · Singapore
Foundation in business management, operations, and commercial strategy.
Education
// Let's talk

Always happy to connect

Whether you have a role in mind or just want to explore — reach out through any of the channels below.

✉ rea-mt@outlook.com in/reatuballa +45 4271 3532